The world's first carbon footprint tracking, and offset banking feature integrated into a mobile app.
Our partner here was a bank with a high level of digitalization, so by choosing such a financial service provider, the customer is already doing a lot for the environment. They are the most sustainable, greenest financial institution in Hungary, with two branches serving as many customers as 10 to 15 branches in a traditional banking operation.
We proposed to our client to provide a unique opportunity for their customers to track their carbon footprint through their banking app at an individual level, in their own mobile app, based on their credit card spending, and even make an instant donation to a Hungarian foundation focusing on tree planting and forestation to reduce their carbon footprint.
The biggest challenge in creating the concept was to deliver a customer experience that no one else in the world has ever done within a banking app, so there was no benchmarking at all, only direct end-user interviews and a lot of questions resulted in the MVP version of the product.
Another significant challenge of the development was the short timeframe, including concept creation, which took the team 2 and a half months to reach the launch date.
During the first year after the feature went live, users donated thousands of trees for planting.
With this development, our client has made a real impact in the banking mobile app market, with several banks having deployed or still working on their own similar carbon footprint tracking and reduction mobile app functionality.